With Amazon’s Prime Day sale less than 24 hours away, early discounts are already rolling out across categories from tech to toys, with some of the best reductions landing well before the official start. The four-day event, which runs from 23 to 26 June, is expected to rival Black Friday in scale, and early offers suggest strong savings on everything from Apple headphones to Lego sets.
Among the standout early deals, the AirPods 4 have been reduced by a third. Tech expert David Phelan described them as “excellent”, praising their “neat design, tiny case, good battery life and excellent sound”. The discount comes as Amazon teases further offers on “top brands, trending products, and items exclusive to Amazon”.
“Early Prime Day deals include AirPods 4 at a third off and Oral-B iO3 toothbrush at over 60% off.”
For electric toothbrush shoppers, the Oral-B iO3 – which a dentist recommended as the best model in its class – is now more than 60% off. Dr Eduardo Felici said the toothbrush “strikes a good balance between affordability and functionality”, according to a guide that found it “leans on all your senses to ensure a thorough clean”.
Lego deals, always among the most anticipated, include a £65 reduction on a Lord of the Rings set. While testers had not yet reviewed that specific build, the brand’s sets have largely impressed in the past.
In beauty, a luxury Lancôme bundle featuring the bestselling La Vie Est Belle perfume and Génifique serum has been cut to £59 in an early Prime Day offer.
Amazon Prime Day 2026 officially begins at 12:01 am on Tuesday 23 June. Based on previous years, shoppers can expect savings on Ghd straighteners, Apple headphones, Oura rings and robot vacuums. With discounts already appearing on cordless vacuums, cooling fans and coffee machines, the sale season appears to be well underway.