The Halifax name is to vanish from the high street after 173 years, with Lloyds Banking Group confirming it will rebrand all customer accounts to Lloyds. The move, first reported in May, ends one of Britain’s oldest banking brands, founded in West Yorkshire in 1853 when it granted its first mortgage. Lloyds, which has owned Halifax since 2009, said it remained committed to the town of Halifax, where 3,000 staff are based at its Trinity Road office, as well as the wider Yorkshire and Humber region. No job cuts are being announced as part of the shake-up, and Halifax branches will either be rebranded to Lloyds or shifted to a nearby branch throughout 2027.
Halifax Labour MP Kate Dearden described the decision as “bitterly disappointing” and said she had been in discussions with Lloyds to “ensure their commitment and continued investment in Halifax long into the future”. Dearden called the bank a “local institution built on the hard work and investment of working people”. She added: “While the Halifax brand will disappear, Lloyds can still play a major role in our local economy by investing in Halifax and creating the opportunities our young people need to thrive.”
“Lloyds to scrap Halifax brand after 173 years; customers rebranded to Lloyds.”
Lloyds Banking Group’s chief executive of consumer relationships, Jas Singh, sought to reassure customers, saying: “As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number.” The rebranding is understood to be driven by efforts to simplify the group’s portfolio, with the distinction between Halifax and Lloyds seen as less prominent in recent years.
Calderdale Council’s Reform leader Dan Sutherland said Lloyds’ relationship with the town would remain “strong and enduring”. He noted the group had recently invested £116m into a major transformation of the iconic head office building at Trinity Road, “to make it fit for the future”. “We know the Halifax brand is important for many generations of local people who care about the town’s heritage and are proud of the brand’s part in our local traditions, family history and Halifax’s profile across the world,” Sutherland said. Calderdale Labour Group said the bank was “part of our town’s identity and heritage”.
As the Halifax name fades into history, the question of whether Lloyds’ promise of continued investment will preserve the town’s legacy remains unanswered.