A smoothie that takes just 60 seconds to make and requires no blenders, fresh produce, ice or constant cleaning is being rolled out across UK retailers. The country’s first self-service smoothie station has been launched by iSqueeze, the UK’s largest provider of fresh juice machines, in partnership with US drinks firm Smoodi.
The move taps into a growing demand for healthy, convenient food-to-go options. iSqueeze identified what it called “a huge gap in the market” for freshly made smoothies that customers can create themselves using the latest self-service technology. The machines use 100% real fruit juice with no added sugar, offering an on-the-go alternative to traditional smoothie bars.
“iSqueeze partners with Smoodi to bring UK's first self-service smoothie station, making smoothies in 60 seconds from real fruit juice.”
“This is the future of smoothies on-the-go,” said Elias Ebert, managing director of iSqueeze. “It empowers healthy habits for consumers and a healthy profit for retailers.”
The DIY smoothie station is designed to help businesses improve the quality of their food-to-go offerings without the usual mess and waste. Retailers can now offer freshly prepared smoothies without needing dedicated kitchen space or staff to blend and clean.
The introduction of the first self-service smoothie station could reshape the UK’s grab-and-go market, as consumers increasingly seek out quick, natural options that fit into busy lifestyles.