Millions of Apple customers in the UK could be entitled to roughly £77 each after a £3bn class action lawsuit against the tech giant was given the green light to proceed to trial.
The consumer group Which? has accused Apple of “trapping” users into its iCloud service and overcharging them since 2018. The claim, filed at the Competition Appeal Tribunal in November 2024, covers 40 million iCloud customers who used the service between 8 November 2018 and 8 June 2026 and were living in the UK on 8 June 2026 — unless they choose to opt out.
“Millions could claim £77 each after £3bn class action against Apple cleared for trial.”
Apple has rejected the allegations, saying no customer is required to use iCloud and that “plenty of alternatives” exist. The company gives rival storage services only limited access to its devices, citing security – a practice Which? says effectively locks users in and allows Apple to charge inflated prices. iCloud pricing ranges from 99p a month for 50GB to £54.99 for 12TB.
“No company, no matter how powerful, can get away with abusing its position,” said Anabel Hoult, Which?’s chief executive. She described the green light as “one step closer to getting consumers the redress we believe they are owed from Apple”, adding it “should send a strong message to any other companies using anti-competitive tactics”.
The case is not expected to be heard until October 2028. Consumers who wish to opt out must notify Which? by 8 October 2026 via its claim website. Non-UK residents on 8 June 2026 have until 8 October to opt in. Those who first used iCloud after June 2026 will not be included, and anyone opting out will receive nothing even if Which? wins.