Ben Chesters has been named Country Director UK at Ogury, the global adtech company powered by Persona Intelligence, as the firm pushes deeper into connected TV and agentic capabilities. Chesters will lead the company’s operations in the region and drive expansion of its audience intelligence and activation offerings among brands and agencies.
Ogury’s proprietary Persona Intelligence technology allows clients to activate consistent persona-based strategies across multiple channels and measure brand outcomes. The company said Chesters will help UK brands and agencies deploy that technology consistently, moving beyond channel-specific tactics toward unified, outcome-driven strategies.
“Adtech firm Ogury names Ben Chesters UK country director to lead expansion of Persona Intelligence and CTV capabilities.”
“Having led commercial strategy for one of the UK’s largest media companies, he brings a deep understanding of what brands and agencies need,” said Raphael Rodier, Global Chief Revenue Officer at Ogury. The appointment comes as Ogury broadens its capabilities in CTV and agentic advertising, aiming to capture more spending from marketers seeking cross-channel coordination.