Donald Trump’s social media company will begin selling instant access to his most influential posts to Wall Street firms from 1 August, a move that raises further questions about the unprecedented overlap between the president’s private business and his public role.
Trump Media & Technology Group, which owns Truth Social, is launching a paid service called Truth API that promises to deliver posts from “the highest-ranking” accounts to paying institutional clients in “milliseconds”, 24 hours a day, seven days a week. Trump himself currently has the most followers on the platform.
“Trump Media will sell instant access to its most influential posts to Wall Street firms from August.”
The company, which launched Truth Social in 2022 and remains loss-making, hopes the feed will generate a steady new source of money. It is likely to be aimed at financial traders who have learned that Trump’s posts often trigger sudden swings in global markets – especially when he writes about trade and tariffs. Until now, banks and traders had to monitor the app manually, and a delay of even seconds could prove costly.
“Markets already move on Truth Social posts,” said Kevin McGurn, the interim boss of Trump Media. He said the service would create a steady profit. Trump Media has not disclosed how much it will charge.
McGurn also warned that the company would soon block the methods some firms have been using to copy its data without permission, forcing them to buy the official feed instead.
Since Trump’s family remains the majority shareholder, the president stands to profit directly from selling expedited access to his own public statements. The BBC asked Trump Media whether his account would be included in the paid feed; the White House declined to comment. An investment expert, Mark Spiegel of Stanphyl Capital Management, said it would be “unprecedented” if it did. He added that companies that trade off headlines would be “at a disadvantage” if they did not pay, but noted that Trump’s posts constitute “just a tiny fraction of what moves markets”.
Robert Frenchman, a partner at US law firm Dynamis, told Reuters: “It certainly does not seem fair, but yes, a tech platform can tier its distribution of information without violating federal securities laws.”