From 1 August, Wall Street firms will be able to pay for high-speed access to the most influential posts on Truth Social — including, potentially, those of US President Donald Trump. Trump Media & Technology Group, which owns the social media platform, is launching a paid service called Truth API that promises to deliver posts to institutional clients in "milliseconds".
The move is designed to create a steady new source of revenue for the loss-making company. Until now, banks and traders had to monitor the app manually for market-moving statements. Trump’s social media posts often cause sudden swings in global markets, especially when he writes about trade and tariffs. "Markets already move on Truth Social posts," said Kevin McGurn, the interim boss of Trump Media, adding that the service will create a steady profit.
“Trump Media to sell high-speed Truth Social feed to Wall Street from August”
The company said some firms have been copying its data for months without permission. McGurn warned that Trump Media will soon block these methods, forcing firms to buy the official feed instead. Trump Media did not say how much it would charge for the service, which will run 24 hours a day, seven days a week.
The service will deliver instant updates from "the highest-ranking" accounts, the company said. Trump currently has the most followers on the platform. Since his family remains the majority shareholder, the president stands to profit directly from selling expedited access to his own public statements. The BBC has contacted Trump Media for comment on whether Trump’s posts will be included in the paid feed; the White House declined to comment.
While other social media networks already sell data, the move highlights the unique overlap between Trump’s private businesses and his public role as president. Mark Spiegel, an investment expert from Stanphyl Capital Management, said it would be "unprecedented" if the feature did include the president’s posts. Companies that trade off the latest headlines would be "at a disadvantage" if they did not pay for quick access, he added, but noted that "Trump's posts constitute just a tiny fraction of what moves markets."
Robert Frenchman, a partner at US law firm Dynamis, told Reuters: "It certainly does not seem fair, but yes, a tech platform can tier its distribution of information without violating federal securities laws." The new system raises questions about whether financial firms will now have to pay for news that was previously free to monitor — and whether the president’s own words will become a commodity sold to the highest bidder.