From 1 August, Wall Street firms will be able to buy instant access to the most influential posts on Truth Social — including, potentially, those of US President Donald Trump — in a move that could turn the president’s public statements into a direct revenue stream for his family’s company.
Trump Media & Technology Group, which owns the social media platform, is launching a paid data feed named Truth API. It promises to deliver posts from “the highest-ranking” accounts to institutional clients in “milliseconds”, running 24 hours a day, seven days a week. The company did not disclose the price.
“Trump Media will sell instant access to 'market-moving' posts from 1 August, with President Trump likely to profit directly.”
The service is aimed at financial traders who need to react to market-moving news instantly. Trump’s posts, which he often uses to announce trade and tariff policies, have repeatedly caused sudden swings in global markets. Until now, banks and traders had to monitor the app manually, a delay that can be costly. “Markets already move on Truth Social posts,” said Kevin McGurn, Trump Media’s interim boss, adding that the feed will create a steady profit for the loss-making firm.
Trump Media said some companies have been copying its data for months without permission. McGurn warned that the firm will soon block those methods, forcing firms to buy the official feed instead.
The move raises questions about the overlap between Trump’s private business interests and his public role. The president is the majority shareholder of Trump Media, meaning he stands to profit directly from selling expedited access to his own statements. The BBC asked Trump Media whether Trump’s posts will be included in the paid feed; the company did not respond. The White House declined to comment.
“It would be unprecedented” if the feature does include the president’s posts, said Mark Spiegel, an investment expert at Stanphyl Capital Management. Companies that trade on the latest headlines would be “at a disadvantage” if they did not pay for quick access, he said, though he added that “Trump’s posts constitute just a tiny fraction of what moves markets.”
Robert Frenchman, a partner at US law firm Dynamis, told Reuters that while the arrangement “does not seem fair”, a tech platform can “tier its distribution of information without violating federal securities laws.”
The launch underscores a growing trend of social media companies selling data directly to financial clients, but the unique entanglement of Trump’s presidency and his private business sets this apart.