Amazon Prime Day 2026 kicked off on Tuesday, June 23, with millions of deals across tech, beauty, fashion and home essentials – and within hours, some of the best offers were already selling fast.
The annual summer shopping event, which runs through Friday, June 26, has already seen reader favourites from Shark, Ninja, Apple and Amazon devices slashed to their lowest prices yet, according to Daily Mail shopping experts who are tracking every deal in a live blog.
“Amazon Prime Day 2026 began June 23 with millions of deals, including 46% off a bestselling Maybelline mascara.”
Among the standout discounts on day one was the Maybelline Lash Sensational Sky High Mascara, a top seller and editor favourite, now available at a 46% discount – down to £6.99 from £12.99. The mascara features a flexible brush designed to volumize and extend lashes, suitable for everyday wear and evening looks.
For those with oily or acne-prone skin, the Eucerin Oil Control Sun Gel-Cream Dry Touch SPF 50+ 50ml has been reduced to £9.12, a 55% saving on its original £20.34. The formula offers high UVA and UVB protection and controls shine for up to eight hours.
Shoppers looking for an affordable TV can pick up the Amazon Fire TV 32-inch 2-Series at a 48% discount. Compact enough for a bedroom or kitchen, it streams content via Fire TV with Alexa voice control.
The Daily Mail journalists curating the deals noted that many products have dropped to their lowest prices ever, including vacuums, air fryers, travel accessories, outdoor furniture, headphones, Kindles and beauty essentials. They are price-checking every offer to ensure shoppers see only the best-value deals available.
To access the deals, buyers need a Prime membership – a free trial is available for those not yet subscribed.