Amazon Prime Day’s first day has delivered deep discounts on two of the most sought-after beauty devices, with Dyson’s flagship airwrap i.d. and supersonic nural both cut by £100, while Braun’s Smart IPL hair removal system is selling at more than half its usual price.
The Dyson airwrap i.d., the brand’s top multi-styler, uses app‑connected technology to adapt heat and airflow to different hair types. Alongside it, the Dyson supersonic nural hair dryer has also been reduced, marking a rare price drop from a brand that seldom offers major cuts outside key retail events. Both tools are now available at more accessible prices for the duration of the sale.
“Amazon Prime Day cuts £100 from Dyson hair tools and halves Braun Smart IPL price.”
Braun’s Smart IPL device, which uses intense pulsed light for long‑term hair reduction, has seen its price slashed by more than 50% in what one retailer described as “one of Amazon Prime Day’s biggest beauty discounts”. The offer is limited to the event’s duration, with no indication of how long stock will last.
The arrival of these reductions underscores the scale of Amazon’s annual sale, which typically draws shoppers seeking high‑end beauty technology at a fraction of the usual cost. With Dyson and Braun both commanding premium prices year‑round, the Prime Day discounts have created unusually strong incentives for consumers to upgrade their styling routines.
As the sale continues, the focus remains on whether other luxury beauty brands will follow suit with comparable offers. For now, the combination of the airwrap i.d., supersonic nural and Braun Smart IPL stands out as the most dramatic savings available.