The BBC has abandoned plans to broadcast a second series of Ashley Cain's documentary show Into the Danger Zone after the reality star was accused of using explicit sexist and misogynistic language in historic social media posts.
The second series had been commissioned and filmed earlier this year but had not yet been scheduled for broadcast. The BBC said it has "no future projects" with Cain planned.
“BBC pulls Ashley Cain series after sexist tweets emerge”
In a statement issued on Thursday night, a BBC spokesperson said: "The posts by Ashley Cain, albeit from many years ago, are completely unacceptable. The BBC has clear requirements around vetting and social media checks, which are undertaken by the production company. In this instance, the process clearly failed and we are investigating why. We are continuing to strengthen our processes to ensure everyone working for, and on behalf of, the BBC meets our values and standards. We have no plans to broadcast the new series of 'Into the Danger Zone', and no future projects with Ashley Cain."
Comments posted from Cain's X account, which has now been removed, frequently referred to women using abusive terms. In tweets first reported by the Guardian, some of which were seen by BBC News, Cain appeared to call women "slags", "bitches" and other offensive terms. He also reportedly used the terms "sluts" and "psychos" and made jokes about hitting women.
Cain played for Championship side Coventry City FC before moving into reality TV and podcasting. He reached the semi-final of Celebrity MasterChef in 2025. The first series of Into the Danger Zone, in which he travels to some of the world's most dangerous places and interviews young men living on the fringes of society, remains available to view on BBC iPlayer.
BBC News has contacted the programme's production company, True North, for comment.