The average single person is spending £2,270 a year on dating – but more than two-fifths say financial pressures are forcing them to rethink their choices. Coffee dates and drinks have overtaken traditional dinner dates as the preferred way to meet, according to a survey of 2,000 UK singles commissioned by VistaPrint.
More than half (59%) of those polled said they are more likely to choose cheaper options such as meeting for a coffee. Coffee dates were favoured by 27% of respondents and drinks by 31%, while only 24% opted for the classic romantic dinner. The shift comes as 43% of single people admitted that financial pressures are influencing their dating habits.
“Singles are spending £2,270 a year on dating but 43% feel financial pressures, favouring coffee and drinks over dinners.”
Despite the belt-tightening, the average single person still goes on about three dates per month, the research found. Much of the spending happens before the date itself – on hair appointments, new clothes and gym memberships. The appearance of the venue matters too: 85% of people said where a date takes place plays an important role in their impression.
“Dating culture is evolving, shifting toward more intentional, frequent, and cost-conscious experiences,” said Katie Eldred, senior country marketing manager at VistaPrint. “For small businesses, this presents a real opportunity. As more people opt for casual dates like coffee or drinks, independent venues that can create a strong atmosphere and memorable first impression are well positioned to benefit.”
The survey, conducted by Censuswide in April, suggests that daters are increasingly valuing independent businesses for meet-ups, with atmosphere and uniqueness proving major draws. For those watching their wallets, a coffee shop or a pub may now be the new romantic hotspot.