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ECB reined in Revolut's 'self-guided missiles' over product launch deficiencies

ECB temporarily suspended Revolut's new product launches across EEA to fix oversight deficiencies

ECB reined in Revolut's 'self-guided missiles' over product launch deficiencies

Europe’s most valuable fintech company was forced to slam the brakes on its rapid expansion last summer after the European Central Bank suspended its permission to release new products across the 27 countries of the European Economic Area. The ECB ordered Revolut to rectify what it termed “deficiencies” in its oversight, with regulators describing the fintech’s breakneck rollout as “self-guided missiles”.

The crackdown came after years of blistering growth for the London-based digital bank, which has expanded from a travel card provider into a full-blown financial superapp with more than 45 million customers worldwide. But the ECB’s intervention signalled growing alarm among regulators about the speed at which Revolut was launching new services without adequate controls.

ECB temporarily suspended Revolut's new product launches across EEA to fix oversight deficiencies

Under the terms of the temporary suspension, Revolut was barred from adding new products or services to its offering across the EEA until it addressed the shortcomings identified by the central bank. The regulator did not publicly specify which products were affected or what specific failures had triggered the action, but the message was clear: slow down and fix the oversight.

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The move represented a significant regulatory setback for Revolut, which has openly clashed with watchdogs in several markets over compliance issues. The company had previously faced scrutiny from the UK’s Financial Conduct Authority regarding its anti-money laundering controls, and had been awaiting a long-delayed UK banking licence.

Revolut said at the time that it was cooperating with the ECB and taking steps to strengthen its governance and risk management frameworks. The company has since been allowed to resume certain launches, but the episode underscored the tension between its ambition to dominate European finance and regulators’ demands for stability.

The ECB’s language echoed the concern that Revolut’s product teams were moving too fast, like missiles with no central guidance. For a company that prides itself on moving at “Revolut speed”, the order to pause and patch its systems was a humbling moment – and a warning that even the most disruptive fintechs must answer to the guardians of financial stability.

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