WhatsApp is to let people chat without sharing their phone number, instead exchanging unique usernames in a global rollout that the platform said would reach its three billion account holders over the next few months.
From this week, users can start reserving a name via the app, though it will not be compulsory. The Meta-owned firm described usernames as a privacy feature, and said people would be able to remove or change their username at any time.
“WhatsApp is rolling out a global usernames feature allowing users to chat without revealing their phone numbers.”
Once fully activated, users will be able to connect after exchanging usernames only, with options to block or report unwanted messages still in place. Names will be limited to 35 characters, with few restrictions – though some high-profile officials and celebrities will have their names reserved, meaning it is unlikely the app will be overrun with users calling themselves Donald Trump, for example.
Alice Newton-Rex, WhatsApp's head of product, said she had heard from users that they did not always want to share their phone numbers to be in contact with others, particularly in group chats. She said she hoped the feature would “give users control over how they choose to show up” on the app.
The company said it would have an option for creators, small businesses and organisations to claim the username they have on Instagram or Facebook for consistency. But anyone else who wishes to match their WhatsApp username to those on other Meta apps will need to link it to their existing accounts via Accounts Centre, meaning some data will be shared across multiple Meta accounts, such as Threads and Messenger.
According to Meta, usernames will be rolled out gradually over the coming months, and users will be notified when their username is activated. Those looking to reserve a username can find the option through their account or profile settings in the app – it cannot be done on WhatsApp Web or Desktop. Some people have complained on social media that the option has not appeared for them yet. The company has told people to “make sure you have the latest version of WhatsApp downloaded and keep an eye on your app”.
The secure messaging app Signal introduced an identical service in 2024. “It is a good feature, but even if it does offer more privacy, remember WhatsApp is not a privacy-friendly app overall,” said C…