Football World Cups are rarely politics-free, but never has the beautiful game navigated a geopolitical high-wire act of this kind. The main host is at war with a participant, whose team must commute in on match days from another country. Add to that the astonishing coincidence of the US, Canada and Mexico, the three co-hosts of the 2026 World Cup, being in the midst of an epic trade war. Indeed, in the period between the opening ceremony at the Estadio Azteca and the final in New Jersey’s MetLife Stadium, the three will be renegotiating the USMCA, the North American free trade area.
Donald Trump is extremely focused on the tournament, its sponsors and the impact from his return to the White House last year. The US president has even joked that his loss to Joe Biden in the 2020 election had the great benefit of allowing him to return for this World Cup, and the Los Angeles Olympics in 2028. After renewed hostilities between Tehran and Tel Aviv, Trump was rather direct in calling for an end to attacks. As the minutes ticked down towards the tournament’s kick off on Thursday night, he appeared to call off new air strikes and seemingly promised that a deal to end the war was close at hand. Earlier in the day he had vowed to hit Iran “very hard”. As ever with Trump, much can change very quickly.
“The 2026 World Cup co-hosts are in a trade war, Trump is involved in an Iran conflict, and fans face $100 train tickets.”
He has already controversially accepted a Peace Prize from FIFA, before initiating the war with Iran that has led to a significant global energy and economic shock. There is even a chance the US and Iran could play each other in the knockout stage on the weekend of the US’ 250th independence celebrations. Gianni Infantino, president of FIFA, has previously called for ceasefires during World Cups. If the World Cup helps quicken the pace of moves to de-escalate, there could be a material impact on energy prices, supplies and the world economy.
Whether the World Cup can actually influence the world’s major economic conflict, who knows. But there is another part of the economic jigsaw happening right in front of the eyes of football fans worldwide: a complete shakedown of football’s economics. “Football is nothing without the fans,” the legendary late former Scotland World Cup manager Jock Stein once said. Some fans at the globe’s biggest party will have paid previously unheard-of amounts for what may turn out to be dead rubber games, while forking out roughly the normal ticket price just for the commuter train to get to the stadium. Witness the New Jersey Transit train ticket – normally $12.90 return, but $100 for the tournament. The fans are being squeezed like never before because this is a very different tournament economic model to what has gone before.