As the 2026 World Cup kicks off on Thursday night, the tournament is navigating a geopolitical high-wire act unlike any before, with the main host at war with a participant and a trade war raging among the three co-hosts.
The US, Canada and Mexico are in the midst of an epic trade war, and between the opening ceremony at the Estadio Azteca and the final at New Jersey's MetLife Stadium, the three will be renegotiating the USMCA, the North American free trade area. Donald Trump, who returned to the White House last year, is extremely focused on the tournament, its sponsors and the impact. The US president has even joked that his loss to Joe Biden in the 2020 election had the great benefit of allowing him to return for this World Cup and the Los Angeles Olympics in 2028.
“The 2026 World Cup faces geopolitical tensions, trade wars, and record-high ticket prices, with fans paying $100 for train rides.”
Trump has already controversially accepted a Peace Prize from FIFA, before initiating the war with Iran that has led to a significant global energy and economic shock. After renewed hostilities between Tehran and Tel Aviv, Trump was rather direct in calling for an end to attacks. As the minutes ticked down towards the tournament's kick off, he appeared to call off new air strikes and seemingly promised that a deal to end the war was close at hand. Earlier in the day he had vowed to hit Iran "very hard". As ever with Trump, much can change very quickly. There is even a chance the US and Iran could play each other in the knockout stage on the weekend of the US' 250th independence celebrations.
Gianni Infantino, president of FIFA, has previously called for ceasefires during World Cups. If the World Cup helps quicken the pace of moves to de-escalate, there could be a material impact on energy prices, supplies and the world economy. Whether the World Cup can actually influence the world's major economic conflict, who knows.
But make no mistake – there is another part of the economic jigsaw happening right in front of the eyes of football fans worldwide. It's a complete shakedown of football's economics. "Football is nothing without the fans," the legendary late former Scotland World Cup manager Jock Stein once said. Some fans however at the globe's biggest party will have paid previously unheard-of amounts for what may turn out to be dead rubber games, while forking out roughly the normal ticket price just for the commuter train to get to the stadium. The New Jersey Transit train ticket – normally $12.90 return – is $100 for the tournament. The fans are being squeezed like never before because this is a very different tournament economic model to what has gone before.